A HOME-GROWN Melbourne company has broken into the US market. How? The secret is simpler than you think.
Mike Giuffrida, chief executive of human resources software company NGA.NET, said listening was the key.
''Customers kept saying, 'this is the problem we need to solve, this is the problem we need to solve', and in partnering and collaborating with them, we found we had this end-to-end HR system,'' he said.
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''Now we have demonstrated that our solutions here in Australia are very much best practice in other parts of the world.''
NGA.NET's US deal came as the company was announced the winner of the 2011 The Age D&B Business Awards' IT and business services category.
Mr Giuffrida hoped the US federal government deal would launch the company globally.
''The US is the biggest market in the world, still, and to find success there will really put us on an aggressive growth curve in other parts of world,'' he said.
''We're excited about our prospects over in the States and think we can do quite well over there in the next couple of years.''
The company's software is web-based and Mr Giuffrida said with Australia facing low unemployment, retaining staff was becoming more important. But as well as domestic challenges, Mr Giuffrida said expanding globally was a priority.
The company was founded in 1997 by Mr Giuffrida and Will Spensley, soon after they graduated in mechanical engineering at Swinburne University. Back then, Mr Giuffrida and Mr Spensley saw a gap in the graduate recruitment market, because most university students had to arrange their own employment. The pair developed Australia's first online resume builder and searchable resume database for graduates.
Mr Giuffrida and Mr Spensley then branched out from recruitment software to HR programs, managing staff performance. ''It was just an evolution. We are solving the problems really well for our partner customers here in Australia and we have users all over the world,'' Mr Giuffrida said.
''Global growth is a key part of our strategy over the next few years.
''The challenge is to see if you can manage the investment into developing into these new markets in a way that's practical. It's just a matter of ensuring that you don't lean too far into the wind and don't end up falling flat on your face.''
The Age D&B Business Awards will be presented on February 18.
Fairfax Digital, a division of Fairfax Media (owner of The Age), is a substantial shareholder in NGA.NET.
sponsor by www (dot)smh(dot)com(dot)au
Mike Giuffrida, chief executive of human resources software company NGA.NET, said listening was the key.
''Customers kept saying, 'this is the problem we need to solve, this is the problem we need to solve', and in partnering and collaborating with them, we found we had this end-to-end HR system,'' he said.
Advertisement: Story continues below
''Now we have demonstrated that our solutions here in Australia are very much best practice in other parts of the world.''
NGA.NET's US deal came as the company was announced the winner of the 2011 The Age D&B Business Awards' IT and business services category.
Mr Giuffrida hoped the US federal government deal would launch the company globally.
''The US is the biggest market in the world, still, and to find success there will really put us on an aggressive growth curve in other parts of world,'' he said.
''We're excited about our prospects over in the States and think we can do quite well over there in the next couple of years.''
The company's software is web-based and Mr Giuffrida said with Australia facing low unemployment, retaining staff was becoming more important. But as well as domestic challenges, Mr Giuffrida said expanding globally was a priority.
The company was founded in 1997 by Mr Giuffrida and Will Spensley, soon after they graduated in mechanical engineering at Swinburne University. Back then, Mr Giuffrida and Mr Spensley saw a gap in the graduate recruitment market, because most university students had to arrange their own employment. The pair developed Australia's first online resume builder and searchable resume database for graduates.
Mr Giuffrida and Mr Spensley then branched out from recruitment software to HR programs, managing staff performance. ''It was just an evolution. We are solving the problems really well for our partner customers here in Australia and we have users all over the world,'' Mr Giuffrida said.
''Global growth is a key part of our strategy over the next few years.
''The challenge is to see if you can manage the investment into developing into these new markets in a way that's practical. It's just a matter of ensuring that you don't lean too far into the wind and don't end up falling flat on your face.''
The Age D&B Business Awards will be presented on February 18.
Fairfax Digital, a division of Fairfax Media (owner of The Age), is a substantial shareholder in NGA.NET.
sponsor by www (dot)smh(dot)com(dot)au
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